🎯 The 3-part framework fintech marketers must know

Hi there,

June was full steam ahead at Wondrous HQ, not least because we launched our new podcast! The team was also out and about at events, filming with clients, and soaking up creative inspiration. Some of our personal highlights:

-Zion earned an award at university for being a helpful student

-We filmed a new brand video with Sport 4 Life UK

-Ben took his kids to a concert in Nottingham and unexpectedly spotted a logo he designed 25 years ago still going strong

-Steph attended Birmingham Design Festival and joined a hands-on workshop exploring AI and design

It’s a new month and a fresh start - I hope July’s treating you well so far.

The Brand Framework for B2B Growth

“Marketers are under pressure to deliver short-term results. But demand gen doesn’t work without brand. Brand enhances everything within demand gen.”

This month on the Funnel This podcast, I spoke to fintech marketing consultant Tricia Rogers, who’s spent 20+ years building and growing brands in financial services, SaaS, and fintech.

She shared her go-to framework for balancing brand building and pipeline delivery: Fame, Feeling, and Fluency.

Watch the full conversation below.

Tricia also shared practical advice on applying the framework at any stage of business, whether you’re scrappy and starting out, or scaling with a full marketing team.

“Ask yourself three questions: Do we stand out? Do we connect emotionally with our customers? Are we consistent at every touchpoint?”

Listen to the full episode for more on how to apply the framework across your funnel, from share of voice at the top to onboarding ease at the bottom.

Watch ‘The Brand Framework for B2B Growth’ here.

Introducing: Funnel This

What started as a way to share more video content has now evolved into Funnel This, our new monthly podcast where I chat with experts across fintech and tech about building brand and driving demand.

Creating a distinct brand for the show felt important, so I asked the team to treat it like an internal brief, and Steph Dunn absolutely nailed it, with no funnels in sight (intentionally)! 

“The visual identity is rooted in movement, flow and progression: key principles of marketing. The animated logo traces peaks and troughs, reflecting how we move from awareness to conversion.”

A subtle ‘W’ nods to Wondrous, while the ‘H’ incorporates speech bubbles to reflect the show’s conversational tone.

Huge thanks to Steph for the design…and for being my very first guest! Other brilliant guests so far include Ben Baker, Andy Goring, Mark Binnersley, Mark Cousins, and Shameer Sachdev.

Check out the trailer below.

That’s all from me this time.

In the next edition, I’ll be sharing highlights from the Fintech Marketing Hub’s Summer Conference, including smart takes on attribution, employee advocacy, and content that actually delivers value.

See you next month,

Sally