☀️ Last month at Wondrous ✨

Hey there, Sally from Wondrous here.

It’s been another busy month for Wondrous, and a busy month personally too. I’ve been quietly working on a new project which, as of a few weeks ago, is now out in the wild.

I’ll talk about that at the end of this email.

Stick around for some fintech marketing insights, some words on our design services and a snap from the recent mentoring sessions I ran.

SEO for Fintech.

In mid-April I was invited by Rise, Created by Barclays, to host some marketing mentoring sessions for a recent RGA cohort of fintech startups.

One question I was asked a couple of times was “what can I do to my website to get more leads?”.

I’m very happy to admit that I’m not an SEO expert - we have Richard Conyers, our Digital Director - for that. But according to my B2B Fintech Marketing Landscape survey, SEO comes in at number three for most successful channels to fill the pipeline. So it’s definitely worth ensuring you’re optimising for SEO success.

Firstly, I would advise thinking about SEO as part of your integrated marketing approach, rather than in isolation. SEO is a cog in the wheel, but it won’t work by itself. Remember, it’s highly unlikely that a prospective buyer is going to base a decision based on a look at your website alone.

From the aforementioned survey, fintechs listed (in priority order) on-page SEO (optimising your content for search and for users), content creation and keyword research as the three most important factors when thinking about SEO. So it’s worth evaluating how well you are doing these three things.

I’ll finish by encouraging you to take a look at your homepage and imagine your prospective buyer landing there. Are you talking directly to them?

By that I mean do you qualify WHO you help. This could be by defining an industry, a job role, a size of business for example. If you aren’t doing this, you’re not telling the audience they’re in the right place.

Not only is this going to make for a more conversion-optimised website, but it’s great for SEO. Website visitors hanging around on your website is a great signal to Google, so give your target audience a reason to stick around!

Working With Wondrous.

I’m going to do my utmost to avoid any pet-based puns in this section, but it won’t be easy.

Cashflows is a fintech payments company that makes it easy for small corporations and SMEs to accept card and digital payments – online, in store, and on the move.

We recently supported them with a campaign targeting veterinary practices.

We loved working on this project, primarily because it gave us the chance to show off our design work.

Here’s what we delivered:

• Fact sheet design

• Landing page design and build

• Paid ads design

The result was a cohesive, playful but professional visual identity for their campaign.

Out and About.

I had a fantastic time at the aforementioned mentoring sessions, attended by a range of exciting fintech start-ups.

To be honest, I was a little outside of my comfort zone with this. I’m a planner, and the idea of not knowing in advance what I might get asked was a little nerve-wracking.

But I suspected that businesses might want to know more about what activities they should be doing, since I knew they would be unlikely to have a dedicated marketing resource yet. Sure enough, that was the basis for most of my conversations.

Thanks to Rise, Created by Barclays, for the opportunity. Here’s a photo from the event.

Why Does Good Design Matter?

Let me ask you a different question: what does a personal trainer and a design agency have in common?

Well, without a personal trainer, the gym can feel overwhelming. Complicated machines, people everywhere and the constant fear that you’re doing something wrong.

Without a design agency, design campaigns can feel similar.

The right design agency should turn confusion and apprehension around a design project into excitement and ambition.

Shaun O’Keeffe, the Senior Director of Marketing at our client Zero Hash, talks here about why great design - and working with the right design agency - is so important for your marketing efforts.

Remember that new project I mentioned at the top?

If you’re following me on LinkedIn, you’ll already know that I’ve recently announced the autumn launch of a new fitness app called Revivit. And because launching a new app whilst co-running an agency isn’t enough, we’ve also released an accompanying podcast called It’s Your Revival.

If fitness is your thing, feel free to check it out!

I’ll be back next month with more news from Wondrous and some fintech marketing insights too.

See you soon,

Sally