📕 Why your brand's story matters 👀

Hey there,

Not only has July brought some warmer days (finally!) for some fun in the sun, it’s also been an action-packed month at Wondrous HQ.

July has been an exciting month that ended with some much needed Vitamin Sea on a family holiday to Cyprus - I hope it has been an exciting one for you too!

In this newsletter I’m sharing insights on why tech businesses need to nail their brand story-telling, and the one crucial factor you need when hosting an in-person event. Let’s get started!

Another Bryk in the wall.

We recently had the pleasure of supporting BrykWorks, the new brand by Birmingham Music Awards, with a captivating brand design that justifies the incredible mission and community they work tirelessly to champion.

BrykWorks is a virtual platform that aims to grow the music community faster, while offering an improved service. The metaverse allows users to meet, collaborate, perform, sell music and merch, attend gigs and much more.

More than that, one of the first solutions is ‘BrykWorks: Song Critic’, a brand new songwriting competition.

Wondrous were against the clock to get new branding ready for the competition launch with visually compelling designs that reflected the heart of the brand’s history and ethos.

The term ‘Bryk’ is the currency used in the Metaverse while ‘Works’ refers to the space (inspired by the Digbeth area of Birmingham). Both words needed to have their own feel to represent the duality of the tech and artistic elements.

The output is cut-up modern lettering partnered with imperfect urban stencilling in a rustic orange colour to strikingly depict the BrykWorks meta space, its industrial accents, and the urban surroundings of Digbeth, Birmingham.

The whole aesthetic is not only visually striking but amplifies the local heritage too.

The agency walk and talk.

This summer has been event-tastic so far and next month is no exception, but this time I’m looking forward to co-hosting an event of my own.

Aimed at other agency owners, this will be a Walk and Talk event. We’ll be venturing on a 2 hour hike around the Clent Hills (8 miles south of Birmingham) where we will network and learn from one another on a series of agency hot topics.

Not your typical networking event - the groups will split up during the course of the hike to talk about specific subjects before sharing the summary at various viewpoints with the rest of the group.

Below is a throwback photo of me hiking up Cadair Idris in Snowdonia a few years ago ⛰️.

The power of brand storytelling.

The work we did for Brykworks had me pondering a simple but vital question: why is brand story-telling important for tech brands?

When people think of branding, there’s often a misconception about what it means. They think of names, logos, slogans. But this is just the tip of the iceberg. Effective branding interweaves those aspects with what you stand for.

In an industry often falsely stereotyped as devoid of emotion, effective branding and storytelling can be game changers for tech businesses. At Wondrous we are passionate about debunking this myth in the world of tech.

Here’s our list of top tips on why focusing on your brand and its story is crucial:

• Creating an emotional connection: Tech products and services can sometimes feel impersonal, but we know your company is anything but! When your brand tells a story that resonates, it becomes memorable and relatable.
  

• Differentiation in a crowded market: The tech industry is highly competitive with new innovations emerging constantly. A strong brand story highlights what makes you unique, showcasing your values, vision, and mission. This differentiation is key.
  

• Building trust and credibility: Trust is essential in the tech world. A consistent and authentic brand story is crucial. Sharing the journey of your tech development with the ups and downs along the way all combine to humanise your brand.
  

• Engaging your audience: We all know that the tech industry has confusing jargon that alienates our audience. Storytelling humanises your brand, making it easier for customers to connect with your products on a personal level. This engagement all contributes to increased customer loyalty and advocacy.
  

• Enhancing brand loyalty: When customers feel emotionally connected to your brand, they’re more likely to stay loyal. Customers who see themselves in your story become advocates, spreading positive word-of-mouth and driving organic growth.

Effective branding and storytelling aren’t just about visuals. Like what we have created with BrykWorks - they’re about creating meaningful connections and amplifying the mission at the core of their brand.

Were you there?

Let me ask you this: what are some of the most memorable and enjoyable industry events you have been to over the last few years? Where were they held? Reply and let me know!

I was back at Rise London on the 11th July for the Marketing and Business Leadership Roundtable hosted by FinTech B2B Marketing. We got onto a discussion about memorable events.

Interestingly, the only ones people could remember for months and years after they happened were those that provided more of an ‘experience’. By this I mean the venue where the event was held. One person recalled an amazing event they attended at the Bellagio hotel for instance (!).

This discussion highlighted one huge takeaway: when hosting events, consider how the environment will enhance your guests’ experience. Not only will it boost their enjoyment of the day, it’ll make your business top of mind and a possible talking point at other events they attend!

Thanks for joining me for this month’s newsletter! I'll return in September with fresh tech marketing insights and exciting Wondrous updates. As always, I welcome your feedback on this newsletter, so feel free to reply directly as I’d love to hear from you.

Enjoy the rest of August!

Sally and the Wondrous team.