🎧 5 surprising lessons from launching a podcast

Hi there,

How’s your summer so far? July brought plenty of exciting milestones at Wondrous HQ. A few highlights from us…

-We launched two new websites:
barbour-ehs.com – an all-in-one solution helping organisations stay compliant with their responsibilities
solihullmoorsfoundation.co.uk – a local charity making a positive impact in the Solihull community

-Series one of our Funnel This podcast is complete - catch up on episodes here

-Steph finished her ‘Rusty Rackets’ tennis course and stepped in as dog-sitter for her brother

-Richard took his family to a blues festival and baby George was a big fan of the music

-Ben and I spent two weeks camping (we’re very happy to be reunited with our own bed and toilet!)

Here's to the new month ahead - I hope August is off to a great start for you!

5 things I’ve learned from starting a podcast

Now that series one of Funnel This is wrapped, I wanted to share a few things I’ve learned along the way.

If you’re curious about what goes into making a podcast, or thinking of starting one yourself, I hope these tips help!

In-person makes all the difference: Recording in person has made every episode feel sharper, warmer, and easier to produce. It’s been key to the show’s tone and quality, and guests notice.

Your guests become your growth engine: Podcasting has opened doors to new audiences through our guests’ networks and ideas. It’s a natural reach-expander.

Relationships > downloads: I’ve come to appreciate that sitting across from someone for an hour builds real connections, and even better when the mics turn off.

You have to really be committed: The work doesn’t stop - sourcing guests, shaping topics, filming, editing, social sharing... I always keep at least one episode ahead, so there’s space to breathe.

It’s never a sales pitch: A recent guest said they didn’t want the episode to sound like a plug, which reminded me that our goal is never promotion. It’s to share useful, honest insight. If just one tip sticks, that’s a win for me!

Highlights from the Fintech Marketing Hub Summer Conference

Last month I attended FMH’s full-day event in Shoreditch, and it didn’t disappoint. It’s one of the few events that brings together only fintech marketers, which makes it a brilliant place to reconnect, meet new faces, and swap ideas.

The event sold out and was packed with panels, workshops, and one shared focus: smarter, more effective fintech marketing.

Standout ideas included…

Boosting your LinkedIn page via employees: Encourage teams to post their own content, then ask your C-suite to back it up with likes and comments. Also key is to arm them with content ideas and templates.

Attribution in the age of AI & dark social: The simplest advice: Ask people how they found you. And personally for me, it’s only being visible in many channels that keeps you front of mind. Visibility builds familiarity.

Make content that’s actually useful: This may sound obvious, but it’s a reminder we all need. Before publishing, ask: “Does this actually help someone?”

Stay tuned for the new season of Funnel This where we kick off with Katie Hayes, Head of Marketing at Ozone API. 

We’re talking about rebranding for both big and small challengers, and how to get every stakeholder on board.

It’s a good one, don’t miss it! You can catch up on S1 episodes here in the meantime.

See you next month,

Sally